A Creator's Guide to Transmedia Storytelling
From transmedia pioneer Andrea Phillips, this is the first major, comprehensive resource to feature instruction on the principles of storytelling, platform selection, execution, big-picture strategy and structural considerations -- plus case studies of milestone transmedia projects and interviews with more than a dozen leading transmedia creators.
Whether you're in marketing, games, publishing, film and television, theater, or any other medium, A Creator's Guide to Transmedia Storytelling will give you the concrete tools and knowledge you need to tell your story and create deeper audience engagement right now.
Available in stores June 22. Preorder now!
What People Are Saying
"Phillips' book is a powerful tool for anyone who wants to make a career for themselves within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
David Gale, Executive Vice President, MTV Cross Media
"A Creator’s Guide to Transmedia Storytelling is an excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multi-platform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principals of transmedia storytelling. Highly recommended!"
Jeff Gomez, CEO Starlight Runner Entertainment
C.C. Chapman, Co-Author Content Rules and the forthcoming Amazing Things Will Happen